William Hill Sports Betting

William Hill Sports Betting Average ratng: 8,0/10 1978 votes

William Hill US handles both retail and mobile sports betting duties for Ocean Casino, Monmouth Park Racetrack, and Tropicana Casino Resort. New Jersey hosts more than 15 different online sports betting brands, but William Hill. Virtual Sports Betting from William Hill means that there is always a football match ready to kick off and a horse race ready to run. These are virtual sports, meaning you bet on the outcome of computer generated sporting events. Bet on all of your favourite sports whenever and wherever you want with the William Hill Sports Betting app. From boosting your bet to advanced in-play scoreboards, simply log in using your phone. Place Sports Bet. Make your sports bets onsite at the Monmouth Park Sports Book by William Hill or online by downloading the William Hill NJ mobile sports app. Risk-Free $500 Bet. New NJ customers.

Visit: William Hill and get $500 Risk-Free Bonus

William Hill Sportsbook is one of the most prestigious sportsbooks in the United States. The U.K. company expanded its American presence in the wake of PASPA’s repeal. Since then, it’s marked itself as a luxury sportsbook brand that’s nevertheless accessible to average sports bettors.

Below, we’ll offer a detailed review of the William Hill app. We’ll also provide a William Hill promo code for bettors who want a little extra bonus upon signup.

William Hill Promo Code (8/10)

William Hill Promo CodeTODAYRF
Bonus TypeUp To $500 Risk-Free Bet
Terms & ConditionsPlace first wager within seven days of opening account; Lose first bet, get up to $500 back; Use in seven days or forfeit bonus
Available StatesCO, IN, IA, MI, NJ, NV, WV, VA
Last VerifiedFebruary 2021

William Hill offers a different bonus amount depending on the state. For example, claim up to $300 in Illinois, but bettors in New Jersey, West Virginia, Colorado, Michigan, Virginia, and Indiana can claim up to $500.

Risk-free bets are one of the easiest bonuses to understand. If bettors lose their first wager, then they get the amount they lost back in site credits, up to the bonus amount. But since it’s only good for the first wager, bettors must read the bonus terms carefully.

For bettors who pay attention, claiming the bonus is easy. All bettors have to do is lose their first wager, then wait three days for the free bet token to appear in their accounts. Bettors can also enter our William Hill Sportsbook promo code to get free bets.

But William Hill Sportsbook promotions also include smaller ongoing promotions. Bettors can earn free bets when their teams score in different leagues. For example, bettors who wager at least $50 on a pregame moneyline bet on the Red Wings/Blackhawks game get:

  • $5 free bets for each goal their team scores.
  • $15 free bets for a player’s hat trick on the bettor’s team.

These small promotions still require wagers up front, but they’re creative twists that add layers to straight bets.

William Hill Online Sportsbook Features (9/10)

William Hill’s polished app lets its best features shine. The navigational tab at the bottom shows the best parts of the app off. The A-Z sports list not only lets bettors scroll through the available sports. It also makes it easy for bettors to see whether the sport they want to bet on is available at a glance.

But many sports and leagues are represented on William Hill. The promotion tab lets bettors find the ongoing promotions that fit their interests, too. Finally, the support tab gives bettors everything they need to navigate William Hill Sportsbook’s betting market.

Live Betting

But William Hill’s best features go beyond navigational conveniences. Live betting is a cornerstone of many sportsbooks, but William Hill puts its own spin on it. From the home screen, bettors can select the InPlay tab in the middle of the screen. Bettors will find live matches with traditional straight bets. But William Hill also offers live specials. For example, William Hill had a live special on this line:

Charlotte Hornets, Detroit Pistons, Philadelphia 76ers all to win+350
Philadelphia 76ers to win all four quarters+700

Specials like these set William Hill apart from the other sportsbooks competing against William Hill.

Bet Boosts

William Hill’s creativity further extends to its bet boosts. Bet boosts increase a (usually) popular betting line in one of three ways:

  • Making the straight bet into a parlay.
  • Offering an unlikely prop bet.
  • Increasing the odds with no strings attached and advertising it. (Rare, but useful for balancing a line’s liability.)

William Hill offers many of the first two types of odds boosts. They make it easy for bettors to try new bets and find new ways to win. The odds are long, because William Hill chooses the parlays and props. But insightful bettors have a chance to take advantage of these easy-to-find bets.

Quality Of The Lines At William Hill Sportsbook (8/10)

When we compare sportsbook odds, we look at two crucial numbers: the odds and the vig. Both numbers are separate but related. The odds show bettors how much money they’ll win on a wager and how risky it is. But the odds don’t add up to 100%. They add up to a little more. That extra slice on top is the vig. It’s what makes choosing the right sportsbook so important. The vig is also something that William Hill lines charge in moderation.

William Hill Odds

William Hill odds don’t have one trend. It could have the best odds on the favorite, underdog, or draw. Overall, its odds are competitive among the sportsbooks vying for bettors. Here’s an example game line from the Knicks/Cavaliers game:

NY KnicksCleveland Cavaliers
William Hill-130+110
BetMGM-125+105
FanDuel-132+112

William Hill had slightly better lines on the Knicks than FanDuel. But FanDuel edged William Hill on Cavaliers odds. William Hill beat BetMGM out on Cavaliers odds, while BetMGM’s Knicks odds were closer to even. FanDuel is known for having competitive underdog odds, which is a testament to William Hill’s odds.

William Hill Vig

New bettors may not recognize the vig, but it’s one of the reasons William Hill is competitive. The vig is the extra percentage that sportsbooks take off each line. Instead of offering fair odds, sportsbooks deviate from fair to reduce bettor winnings and take a cut of the line. Bettors want to find the lowest vig so they win the most money for the smallest wager. Here are the vig and expected profit margin from the Knicks/Cavaliers line:

Word Vig ProfitMarginVigProfit Margin
WilliamHill4.143.98
BetMGM4.344.16
FanDuel4.073.91

William Hill takes a moderate amount of money off the top, giving it room to offer the competitive odds above.

William Hill Sportsbook App (10/10)

The William Hill mobile betting app is available on iOS, Android, and in-browser. Each is a stable access point to survey betting lines and place wagers. Here’s how the William Hill mobile betting options stack up.

William Hill iOS App

The William Hill iOS App is available on the app store, just like all the other apps. William Hill’s iOS app is stable, ensuring the app doesn’t crash in the middle of a live game. The iOS app is highly rated on the app store, with users praising its fast payouts and stats displays. Overall, the iOS delivers the same sleek gaming experience that bettors experience at William Hill betting kiosks.

William Hill Android App

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Android users can download William Hill’s Android app from William Hill’s website. Since gambling apps aren’t allowed on the Google Play Store, William Hill has to offer the app’s file online. But once bettors get the app on their phones, they’ll be treated to the same sleek, stable mobile betting experience that iPhone users enjoy.

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William Hill Sportsbook Site

William Hill’s desktop site is the best way to view many lines at once. Bettors can click through a responsive website that offers the same security and stability the apps offer. William Hill’s modern sportsbook is accessible from anywhere.

How To Download The William Hill App (6/10)

Most of William Hill’s sign up, deposit, and betting processes are simple, streamlined steps. But there’s one hiccup in the registration process that departs from William Hill’s otherwise smooth sign up and deposit processes. In a competitive industry where sportsbooks are busy buying market share, it’s a hiccup that reflects negatively on William Hill.

The Sign-Up Process

Once bettors download the app or access the website, they can begin setting up their William Hill accounts. It looks like other sportsbook sign up processes. Bettors enter their names, addresses, phone numbers, emails, and social security numbers. Our William Hill promo code can be entered during this part of the process, too. Once bettors set their security questions, they’re seemingly good to go.

But William Hill also requires bettors to upload a government-issued ID and a utility bill. William Hill is based in the U.K., so it adheres to U.K. security standards even when it’s operating in the U.S. The result is this extra step that’s uncommon and unpopular among American sportsbooks and their bettors.

Depositing And Betting

Once bettors complete registration, they can make their first deposits. Bettors can find the deposit option in the top-right corner of the screen near the account section. That’s where bettors can select their deposit method, deposit amount, and begin betting.

To bet, bettors select the odds they want to bet on, select an amount, and submit their wagers. If bettors qualify for it, William Hill’s risk-free bet will be added to the account section within a few days.

William Hill Sports Betting New Jersey

Availability Of The William Hill App (8/10)

William Hill’s Sportsbook app is available in several states. However, it lags behind domestic competitors like DraftKings and FanDuel. Most other brands don’t face the challenge of operating from overseas. But even though William Hill isn’t usually the first to launch in a new state, it moves in within a few months of a new betting market opening up.

It’s sped up its state openings, though. Of the seven states it’s live in, William Hill launched four of them between September 2020 and January 2021.

William Hill Colorado

William Hill launched its Colorado app September 2020, four months after sports betting went live in Colorado. It’s become a premier sports betting option in a competitive state that balances bettor needs with business interests. (Colorado’s paperwork load is less onerous for sportsbook operators than other states.)

William Hill Indiana

William Hill didn’t arrive in Indiana for over a year after sports betting went live. But that doesn’t mean Indiana wasn’t on William Hill’s radar. Indiana’s license requirements could have drawn the process out. It would’ve given William Hill time to assess the market to see whether it was priority, too.

William Hill Iowa

William Hill got into Iowa quickly. It launched its app the same month that Iowa sports betting went live. Now that Iowa’s in-person registration requirement is gone, Iowa will probably be more lucrative for William Hill.

William Hill Michigan

William Hill launched its Michigan sportsbook and casino app the day mobile betting went live. Michigan accounts can access the online casino through the same app as the sportsbook. It’s a separate tab that makes the switch easy.

William Hill New Jersey

William Hill launched its sportsbook the day sports betting went live in New Jersey. It launched its online casino about two and a half years later. New Jersey bettors can access both from the same William Hill app.

William Hill Nevada

William Hill secured its Nevada license in June 2012. Nevada has had sports betting long before PASPA was passed, so Nevada got an exemption to the sports betting ban.

William Hill Virginia & Washington DC

William Hill became the fifth sportsbook to launch in Virginia, in February 2021, and just in time to take Super Bowl bets. They partnered with Caesars Entertainment to launch the William Hill sportsbook in Virginia.

William Hill also launched an app in nearby Washington, D.C. but bettors must be within a few blocks of the Capitol One Arena to use it. Bettors in Virginia have access to the app throughout the state.

William Hill West Virginia

In September 2020, William Hill launched its sportsbook app in West Virginia. However, the online casino is unavailable to bettors in this state.

William Hill Review – Overall Score (8.2/10)

William Hill has one of the most polished apps on the market. Our William Hill review highlighted the difference between William Hill’s vig and some close competition. William Hill’s moderate take kept its odds competitive. In the states that allow its online casino, the William Hill Casino Sportsbook app lets bettors switch between the sportsbook and casino easily.

But William Hill also has a few improvements it could make. Requiring bettors to upload IDs and utility bills is inconvenient at best. At worst, it delays bettors’ account openings. It’s begun to open faster, but William Hill has to get its app into more states to catch up with some larger brands.

Overall, William Hill is one of the best apps on the market.

Why You’ll Like It

  • $500 Risk-Free Bet
  • Easy App Navigation
  • Competitive Odds and Low Vig

What Could Be Improved

  • State Availability
  • Sign Up Requirements
  • Bonus Terms & Conditions

William Hill App Review

Deposit And Withdrawal

Deposit Options:

  • Credit/Debit Card – William Hill accepts Visa, MasterCard, and Discover.
  • eCheck – eCheck requires bettors to enroll in VIP Preferred, but it’s a convenient option.
  • Online Banking – This is probably the most secure option, especially for bettors who want to keep easy track of their money.
  • Play+ Card – This is a good way to sidestep cash advance fees and keep all the bankroll management in one place.
  • PayNearMe – For bettors who prefer cash deposits, PayNearMe offers a network of convenience stores to make deposits at.

Withdrawal Options:

  • eCheck – eCheck’s minimize withdrawal processing times and are worth the quick registration process.
  • Online Banking – With high withdrawal limits, this is a good option for bettors withdrawing a lot of money at once.
  • Play+ Card – These are good for keeping track of sportsbook funds from each sportsbook.

William Hill Sports Book Odds

William Hill Customer Support

William Hill has four customer support options:

  • Live Chat
  • Phone
  • Text
  • Email

Depending on how long the queue is, the live chat option is one of the most convenient customer support options. However, phone, text, and email options are available for bettors who prefer traditional customer service methods.

William Hill Licensing

Available States:

  • Colorado: The Colorado Gaming Commission issues licenses and oversees the committee that handles logistics. William Hill’s casino partner is the Isle of Capri and has a William Hill sportsbook inside.
  • Indiana: The Indiana Gaming Commission was created by its state’s sports betting bill. William Hill’s partnership with Eldorado Resorts got William Hill into the Tropicana Casino in Evansville.
  • Iowa: The Iowa Racing and Gaming Commission issues Iowa’s gaming licenses. Eldorado Resorts also owns the Isle Casino Hotel in Bettendorf, so William Hill has a sportsbook there.
  • Michigan: The Michigan Gaming Control Board oversees Michigan’s gaming industry. William Hill has a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
  • Nevada: The Nevada Gaming Control Board granted William Hill its sports betting license in 2012. William Hill’s partnership with Eldorado Resorts granted it market access and put its sportsbook in many casinos.
  • New Jersey: New Jersey’s Division of Gaming Enforcement oversees the gaming industry. Once again, Eldorado Resortsgot William Hill into a local casino: The Tropicana in Atlantic City.
  • Virginia: The Virginia Lottery regulations all online sportsbooks in Virginia. William Hill partnered with Caesars Entertainment to launch in February 2021.
  • West Virginia: The West Virginia Lottery oversees sportsbook licensing. William Hill has a retail sportsbook at the Mountaineer Casino and offers its online sportsbook to the state.

FAQs – William Hill Review

Yes. It’s a licensed sportsbook not only in several states, but also in multiple European countries. William Hill has agreed to industry rules that keep bettors safe too. That keeps bettor accounts secure, William Hill’s cash stocked, and other sportsbooks in line.

Yes. It’s available on the app store along with every other gaming app. The Apple Store requires gambling apps to list themselves with 17+ age ratings. However, there aren’t many other obstacles to being listed. Bettors can find the William Hill app, download it, and start betting.

Yes. It has to be downloaded from the William Hill website to get around the Google Play Store’s prohibition. But it’s the same high-rated app bettors would find on the app store. William Hill serves every part of the mobile market.

No. William Hill’s casino is integrated within its sportsbook app. In states that allow online casinos, William Hill offers a casino tab in addition to its sportsbook. Bettors can switch back and forth between betting lines and casino games. It makes it easy to find for bettors interested in both services.

How Does Geolocation Technology Work When Downloading The William Hill App?

When bettors open William Hill’s app, one of the first things it does is figure out the user’s location. William Hill can only allow wagers from states where it’s licensed. So, each state has its own digital fence around it. It only allows wagers made inside that fence to go through.

Is It Safe To Use The William Hill Sportsbook App?

Yes. Many states require security checks before sportsbooks go live. That ensures bettors don’t have their bank accounts or social security numbers stolen. William Hill also encrypts data end to end, so hackers can’t even see what bettors type in while they’re typing. (That thwarts a common digital theft technique. Cool, right?)


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Dutch Betting Sites

The sports betting monopoly in the Netherlands is run by De Lotto. Bets can be placed on sporting events in the shops and through the Toto website.

Compared to most bookmakers, the number of markets is very limited, with betting only available on football, hockey, cycling, formula one, basketball, baseball and tennis.

This is likely indicative of the low levels of trade conducted through the Dutch-owned website.

Betting Sites – Netherlands Residents Go Abroad

Despite the strict approach that has been employed by the Dutch authorities and lack of dutch betting sites, few foreign firms have followed the request to stop accepting Dutch custom. All our recommended bookmakers offer their services to citizens of the Netherlands.

Several bookmakers such as William Hill, Betsson, Unibet and Expekt all used to offer their websites in the Dutch language for online gambling. Netherlands gaming regulator Kansspelautoriteit has dished out several fines though and so these firms seem to have taken heed and have withdrawn this option to ensure they do not appear to be actively seeking custom.

This is not too much of a hindrance for attracting sign-ups from the Netherlands, as it is estimated that 86% of the population are able to converse in English.

However, Unibet and Betclic appear to have ignored the warnings and have continued with their operations to facilitate betting for Dutch citizens. Unibet offer customer support in Dutch for 16 hours a day and Betclic still have a Dutch translation option on their website.

In terms of online casinos, there are betting firms that still market their services directly to Dutch citizens, despite the threats of sanctioned by the government. Dutch betting sites Oranje Casino and Kroon Casino, both licenced out of Malta, present their website in Dutch, offer sign up bonuses to Dutch customers and accept i-DEAL as a method of payment.

In the light of pending changes to legislation, the companies have been purchased by Scandinavian giant Betsson, who aim to have a strong opening hand when the regulated market opens.

Betting Sites Netherlands – Banking Options

There are numerous different payment methods available for citizens of the Netherlands. As most of the major bookmakers offer their services to customers from the country, the regular options of bank wiring, debit and credit cards and a plethora of e-wallets are available.

Paypal, Moneybookers/Skrill, Neteller and the ever increasing in popularity Ukash option is also available. As mentioned above, some companies that specifically target Dutch customers (Oranje Casino & Kroon Casino etc.) also tailor their payment options, providing iDEAL, a popular payment intermediary used widely in the Netherlands.

The Most Popular Sports in the Netherlands

Undoubtedly the most popular sport in the Netherlands is football. The Dutch youth system is revered around the world and has produced household names such as Johan Cruyff, Dennis Bergkamp and Robin Van Persie.

However, despite the endless talent that has been produced at the footballing academies of Ajax, PSV and Feyenoord amongst others, the Dutch national side have never won the World Cup. Their best result was victory in the 1988 European Champions, but it would be fair to say that the Netherlands have not fulfilled their potential.

The Eredivisie is the top league in Dutch domestic football and whilst it is not as strong as it used to be, it still fosters the talents of many young starlets before they move on to the major European clubs. Betting on the domestic league, as well as the English Premier League and elsewhere in Europe remains popular. Dutch betting sites reflect this, and the range of odds and markets presented to Dutch residents is huge.

The second most popular sport in the Netherlands is field hockey. Whilst they are a country surrounded by neighbours who have a passion for Ice Hockey, the Dutch appear to prefer keeping the game on grass and with a ball, as opposed to on ice with a puck.

The men’s Dutch field hockey team has reached the final in four of the last six Olympic Games, winning gold twice. The women’s team is equally as dominant and retained their status as the best team in the world, winning Olympic gold at London 2012. Domestically there are two leagues; Men’s Hoofdklasse and Women’s Hoofdklasse that are covered by most of the larger bookmakers during the season.

Volleyball is also a popular sport at Dutch betting sites. Muay Thai and Kickboxing have high participation rates, both recreationally and on a professional level, with famous fighter Bas Rutten being born in the country.

Horse racing is popular in the Netherlands and there are racecourses at Groningen, Wasenaar, Wolvega and Alkmaar. Whilst there is not the equine talent on the level of Ireland, UK, France and Germany, there is a high level of interest in Trotting. As it stands, all betting on horse races and online pari-mutuel betting is run by Scientific Games Racing B.V.

Despite the confusion around gambling laws, sports betting in the Netherlands is a popular pass time. Many Dutch sports fans increase the excitement and get closer to the action by having a bet.

It’s not just traditional dutch sports though. As the world continues to spend more and more time online and on digital games rather than real ones, sport betting reflects that too and esports betting sites are growing quickly.

The History of Betting in the Netherlands

Gambling has been intertwined in Dutch culture for centuries. As far back as the 18th Century, there is evidence of organised betting. The Nederlandse Staatsloterij (national state lottery) was first established in 1726, making it the oldest running state lottery in the world.

By the early 1900s, there was a complete ban on sports betting and all other gaming activity, apart from the state lottery. This was in place until 1961 when sports betting in the Netherlands was legalised as a second state monopoly.

Gradually the government relaxed their stance on gambling and introduced new laws which allowed horse racing betting through a totalizer system. Furthermore, lottery and casino games were legalised, albeit through a monopoly and by the mid-1970’s, the citizens of the Netherlands were able to visit the first casino.

In order to regulate all of the gambling within the country, the Netherlands Gaming Control Board was formed in 1996. The purpose of this new entity was to control the six betting monopolies in the country (All of the different formats of gambling that were legal).

The Dutch government felt that by having a set company running each different facet of the betting market, they would be able to maintain a handle on the level of gambling, and the monitor practices of the firms selected.

William Hill Sports Betting

Is sports betting legal in Netherlands? Not exactly although millions of Dutch people still place bets every year. The growth of the internet and the subsequent rise to prominence of online betting sites presented a new conundrum for not only the Dutch government but those in power all around the world who wished to strictly regulate their citizen’s gambling activities.

In a similar move to the United States, the Netherlands attempted to pass laws to ensure that banks would have to reject transactions requested by online betting companies not located in the country. However, these blocks were ignored by the banks who suggested they were unlawful.

William Hill Sports Betting Stock

As it stands, there are no legal online casinos in Holland (those on land are run by a solitary company Holland Casino). The aggressive approach of the regulatory authorities to online operators targeting Dutch clients was witnessed last year.

Dutch gaming regulator Kansspelautoriteit (KSA) fined ONISAC Ltd and Mansion Online Casino Ltd a combined total of €150k because their websites offered Dutch language options and accepted payment through the Dutch e-commerce system iDeal. A similar fine was imposed on Caribbean based Global Stars, who were also considered to be actively courting Dutch custom.

There is however light at the end of the tunnel, and the Dutch authorities appeared to have succumbed to a combination of pressure from the EU and from the realisation that individuals will use foreign websites regardless, so they might as well benefit from the tax revenue that can be obtained from legalising online gambling activities.

Holland Casino has struggled and has been loss-making in the face of foreign competition, and this has initiated action from the government. Legislation to allow online betting in Holland was adopted by the Dutch parliament in 2016 but it hasn’t been approved by the Dutch Senate.

Progress to implement legal online betting in the Netherlands is expected to be slow with no clear changes expected soon.

The Future of Netherlands Betting

Changes are expected over the next few years in Dutch online betting. Netherlands bookmakers and foreign betting sites are rubbing their hands together at the prospect of gaining increased and legal exposure to a population who enjoy gambling.

Companies are already jostling for position, with the likes of Betsson already positioning themselves well by acquiring companies which are well known by Dutch citizens. Ultimately any new regulation will open up the market but will clamp down on individuals who use unlicensed websites, with taxes being imposed for those who ignore the guidelines and rules.

The Netherlands are historically a socialist country and there appears to be genuine concern from the government to ensure that gambling is undertaken in a controlled and non-detrimental manner.

Gambling Taxes

When playing at Dutch betting sites, there is a 29% tax that Netherlands residents are required to pay on their winnings. Although this doesn’t count for any amount under €454, it’s still another great reason to use overseas sites.

Under current legislation, Dutch authorities don’t tax winnings from foreign sites. That’s great news for punters as it’s legal and if you have a decent win, you’ll get to keep every penny.

Online Betting FAQs

Yes. Online gambling is legal in the Netherlands; however, the catch is that it has to be done on websites that are hosted in the country.

William Hill Sports Betting Lines

Which odds format is used for betting in the Netherlands?

William Hill Sports Betting Iowa

European or decimal odds are the most common in the Netherlands and across Europe. In the UK and Ireland, odds are usually fractional. Most betting sites offer you the choice of how you want to display odds.

Yes. Accumulators can be a very good way of boosting your betting odds, however, they are more difficult to execute than singles. If you do land one though, acca’s can give huge payouts.

What are the best bookmakers for betting on Dutch football?

William Hill Sports Betting Locations

Most major bookmakers offer extensive markets and odds on Dutch football. Shop around to find the best odds and free bets.

William Hill Sports Betting Monmouth Park

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